About GLDN

GLDN was born out of a garage in Littleton, Colorado, with a simple goal: make quality mountain bike gear that feels good, looks good, and holds up to the ride.

We’re a small, independent brand rooted in the Colorado mountain bike lifestyle, where every jersey is inspired by the trails we ride and the people who ride them. Our jerseys are built for riders who embrace the struggle, go over the grind, are humbled by the rewards they earn and care about performance, comfort, and style, without the fluff.

Thanks for checking us out. See you on the trail.

- Justin Alber

Meet Justin

My name is Justin, and I’m the one-man team behind GLDN. If I’m not in my office, I’m probably out on the trails somewhere along the Front Range or deep in the mountains of Colorado. I didn’t start GLDN just to make jerseys, shorts, gloves, or gear. I started it because of what the logo stands for: grit, determination, embracing the struggle, and a never-quit attitude. The truth is, you can put in all the work—grind, sweat, and push yourself—and you still might fall short of your goal. But you keep going anyway. Because the real reward isn’t always a podium, a medal, or even recognition. Sometimes it’s just you, standing in that quiet moment where no one else can see, knowing you didn’t give up. We live in a world obsessed with instant gratification and the “me-first” mindset. GLDN is the opposite. It’s about earning every climb, every mile, every scratch and scar. It’s about the struggle—because life is hard and can really suck at times but it's how you deal and respond in those times, those situations.

Philosophy

Earned, Not Given

We believe in earning your turns. In early climbs, late descents, and doing things the hard way because it’s the right way. Whether it’s a sunrise ride before work or months of refining a new jersey, nothing worthwhile comes easy — and we wouldn’t want it any other way.

Trail First

We’re stewards of the singletrack. That means respecting the terrain, giving back, and riding in a way that leaves things better than we found them. From trail work to etiquette, we ride with awareness — because the trail always comes first.

We give 10% of our profits every year directly back to the trails.

Ride Real

No filters. No flexing. Just good rides with good people. We believe in authenticity over ego, effort over image. Our community is built on shared stoke and raw stories — because mountain biking is too good to fake.

Respect the Ride

Every ride is a gift. We ride with humility, gratitude, and a deep love for the outdoors. Whether it’s your first trail day or your thousandth descent, show up with respect — for the terrain, the people, and the process.